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Saxon Announces Appointment of Director of Sales and Marketing - Posted on Sep 01, 2014

The Saxon Hotel, Villas and Spa is pleased to announce the appointment of Adam Beadon as the Director of Sales and Marketing. The move comes following the Saxon’s brand refresh and is aligned to the company’s plans to step up the pace of its expansion into other key sectors of the leisure and corporate sales market.

What has been a year of great success for the hotel and the brand in terms of awards and innumerable food and wine accolades, Beadon’s nomination echoes Managing Director, George Cohen’s current vision to select only the finest and passionate hoteliers to contribute to the future growth of the Saxon

“With our recent awards and I have no doubt that our talented team of industry professionals can only see us going to the fore. From the culinary prowess of our chefs and food and beverage team, to our truly unique wine programme where we have South Africa’s finest sommeliers, every aspect of our hotel is dedicated to seeking out only the best so that we can provide our guests with the finest service that they return time and again for,” remarked Cohen. “We have a wealth of extremely talented individuals drawn from a variety of hospitality backgrounds, all of whom are very focused and committed, and have a real desire to contribute to the future success of the business.”

With a wealth of experience in the international hospitality market, Beadon joins the Saxon after eight years of working with InterContinental Hotel Group (IHG) within their InterContinental and Crowne Plaza brands in the Middle East. A South African national, Beadon completed his Bachelor’s degree in International Hotel Management at the International College of Hotel Management in Australia, before heading straight for the Middle East to work in Doha at the InterContinental Hotel. His passion for sales, for people and for building relationships saw him quickly rise up the ranks to one of the youngest directors within the IHG Group, where he was named Director of Sales and Marketing at the Crowne Plaza Oman at the age of 28. During his time with the IHG brand, Beadon was responsible for repositioning and restructuring their sales, with an inherent focus on driving business from the international corporate and leisure market.

In his new role at the Saxon, Beadon will be responsible for business expansion in a number of key areas with a special focus of new offerings for the luxury market. “I am delighted to be joining the Saxon at such a pivotal stage in the business’s development. I am confident that I can support its continued growth, in line with the overall brand expansion plans, to develop business and its propositions that will continue to provide a truly authentic luxury experience for our guests,” said Beadon.

Adding to this, George Cohen stated, “Adam’s knowledge of international and local hotel practices, trends and future models combined with a deep understanding of the industry will be a notable addition to the Saxon brand. His appointment coincides well with our new business strategy and provides the platform for our planned future growth and expansion into emerging markets.”

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